Adverts - why some works and some not

My Earlier post on Social Media carried a small message that anything we create on Social networking Sites should carry some connect between the brand and the user him/herself.

Have a look at the advert created by

- Addidas
- Mafia Wars (App)
- OffisialAtyachaar.com (Page)

Quick Review on all three

- Addidas
Apparently, this can be one of the finest example of Brand/Website jumping on the bandwagon of so called "Social Media Promotions" and getting nothing in return.. other then huge bounce rate :(

Reason : A banner is created which directly leads user to a new website (http://www.bigshoebazaar.com/) where they sell shoes ( all brands ) .. Look at this approach.. it seems that we havent quite washed all the tech shampoo residue out of our hair... coz we still have a tendency to target our efforts towards a nebulous audience( who is on social networking site to connect and explore their friends and their activity..) and not targetted approach.

IWouldHave: Created a small Application displaying all shoes. Lets user go around the product - and instead of BUY now button - PUT "share this with your friends" and get reviews on it. It will work!
So, now the feeds will work as Free Adverts :) isn't it a smarted way ?

- Mafia Wars
It outrace all others seeing the money spent on Advert. Have you read that article Banner - Application Cycle? ( will hyper link it..if i manage to find it)

IWouldHave : Created more personilzed message instead of current text"With over 5 million players daily, your friends are likely playing already! Show them who's boss. Click here to play for free."

- OffisialAtyachaar.com
An attention-getting message "Impossible deadlines? Graveyard shifts? An Atyachaari Boss? It's time to break away.Join the protest!"

Added to this - the advert shows friends from my list who are fan of this page.. which makes the advert a perfect Social media Content. Click rate will be always high on such adverts.

So who wins the race... Addidas ( of couse not ) .. so is it Mafia Wars or OffisialAtyachaar.com

:) you guessed it right..yes its OffisialAtyachaar.com who wins coz of its simple catchy approach.